??? ??? ???????этап, ?????????????? Enterprises ??????? ??? ???? ??????ресурсы ??? ??????? ????????? ?? ???????? ?????? ????????????????? ??????, ?????????? ??? ??? ????????? ?? ???????????? ???????????????????????, ?????? ?? ????? ???????????????????
???? ????? ?? ???? ?????? ?????????????? ??? ??? ???????????????????? ??????????? ???? ??? ???????????? ??????????
????????? 1: ???????????????????? ??? ??????? ??? ?????????. ????????????? ???? ???? ????? ??????? ??? ??? ????????? ??????????? ??? ????????? ???????, ????? ????? ???? ??????????? ????????? ????????????? ??????????? ??? ????????
????????? 2: ????????????????????? ??? ??? ??????? ??? ???????. ???????????? ???????????? ??? ??? ?????????? ??? ????????? ????? ????? ??? ?????????????????? ?????. ?? ?????? ???? ?? ????????????????? ???????????? ??? ?? ??????? ???????????? ???????????? ???? ???? ???? ??????? ??? ??????????? ?????.
??????????????? 3: ?????????? ??? ????????????? ????? ?? ?????? ???????? ?? ????????????????????. ????????????? ????????????????? ?????????? ??? ?????????????, ???? ????????? ???, ??? ???? ?? ?????? ???? ?? ?????????? ????????????????? ?????????????, ??????????????? ????? ??????? ? ?????????? ??? ??????????, ??? ??? ???? ?? ??? ???? ?????? ??????? ????? ???? ???????? ??? ??????????? ?????????? ??? ?????????, ??? ?????????? ??? ????????-???? ?????? ??? ??????????.
????????? 4: Pursuing comprehensive internationalization of business operations. ??? ??? ???????этап, ?????????????? Enterprises ??????? ??? ???? ??????ресурсы ??? ??????? ????????? ?? ???????? ?????? ????????????????? ??????, ?????????? ??? ??? ????????? ?? ???????????? ???????????????????????, ?????? ?? ????? ???????????????????
??????????????? 5: ???????????? ??? ????????????????? ?????? ????? ????????????????????? ??? ???????? ??????. ?? ????? ???? ????????? ???? ???? ???????????: ??????, ??????? ?? ????????? ??? ?????, ??? ??????? ?? ????? ??????? ?????? ???? ??????? ??? ?????????????; Secondly, there is a lack of reasonable transitional space in the rush to innovate overseas brands and transform them into Chinese brands; Thirdly, it is believed that Chinese famous brands or trademarks are global brands.